I have measured out my life with coffee spoons.

T.S. Eliot

American-British poet

Pour-over V60 coffee
Coffee Lab
Brew Guide

V60 for Beginners: 5 Mistakes Everyone Makes

You bought a beautiful glass carafe and a bag of specialty coffee. But the taste is watery, bitter or sour?

01

Wrong grind size

Sea salt texture, extraction 2:30–3:30 min.

02

Wrong water temperature

92–96°C — not boiling, not cold

03

Skipping the bloom phase

30–45 seconds to release CO₂

Read the full guide

Brand Residencies

Content from the residencies

When a brand enters the media not as advertising, but as a point of view.

All residencies
Tesla Drive the Change Coming soon
The Silent City: What Sofia Sounds Like Without Engines
Silent City Article

The Silent City: What Sofia Sounds Like Without Engines

A sound experiment — one night downtown, recorded from an electric car.

Coffee at the Charger: The New Ritual
Charging Culture Photo story

Coffee at the Charger: The New Ritual

20 minutes of charging = 20 minutes for you. How chargers became the new cafés.

From Vitosha Blvd to Boyana on Electric
Urban Electric Route

From Vitosha Blvd to Boyana on Electric

A city route with Tesla — quiet, fast and with a coffee stop.

Cacao & Beyond

From the cacao bean to the bar in your hands

Behind every craft chocolate bar is a process that takes weeks. We tell it step by step.

🌱
01

Origin

Cacao beans from Ecuador, Madagascar, Vietnam and Peru

02

Fermentation

5–7 days in banana leaves at 45–50°C

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03

Drying

Slowly in the sun, for the right moisture

🔥
04

Roasting

Maillard reactions for chocolate aroma

⚙️
05

Grinding

24–72+ hours of conching for smooth flavor

06

Tempering

Precise temperatures for perfect sheen

Artisan Map

Bakery House "Maya"

In a small bakery in the center of Sofia, bread is made the way it was made 200 years ago — with sourdough, flour and time. Lots of time.

6

years of sourdough

3:00

in the morning

48ч

fermentation

Read the profile
Bread from Bakery House Maya

“The bread is ready when it decides. Not when we decide.”

Dimitar Kaloyanov, founder

Rubrics

Slow Made Letter

Twice a month. No rush.

Curated stories, calm prompts and the best of the week.

The Physical Network

12

Core Partners

35

Network Members

14

Artisan Points

11

Activation Spots