Article
I Took the Stairs Instead of the Escalator — Here's What Happened
47 steps down in the subway...
Brand Residency · Season 1
Slow Made City
Residency by Rexona
Confidence is in the movement
Confidence is Motion.
You know that feeling — when you walk instead of taking the subway and the city suddenly opens up to you? When you take the stairs instead of the escalator and feel like the day is already yours?
Rexona believes that confidence is not something you buy — it's in the way you move. That's why together we created an entire season of stories, people and experiences about those small decisions that make us more confident every day. Not advertising. Just an honest look at everyday life in the city.
Scan. Walk.
Every walk brings you closer to a reward
QR CODE
CITY LOOP by Rexona
+1 точка
City Loop · QR
Walk around.
Win something cool.
The idea is simple — go to your favorite café, scan the QR code and get a point. The more you walk around the city, the closer you are to a reward. No complicated registrations, no obligations.
Just move at your own pace. And we'll make sure to thank you with something you'll like.
Coffee & Movement Box by Rexona
☕
Coffee from your favorite café
Specialty samples from the local spots you love
🎒
Travel mug for your walks
Travel mug or hand grinder — for coffee everywhere
🧴
Rexona surprise pack
Product selection + video message that will make you smile
#MyCoffeeFlow · UGC
Show us your rhythm
This is the place for your moments — morning coffee on the go, the walk to the office, the pause on the bench. Share a shot and become part of the community. Every photo = one point closer to a reward.
@marina.bg
+1 pt
@stoyan.v
+1 pt
@antoinette.p
+1 pt
@ludmila.s
+1 pt
@alex.arch
+1 pt
@nina.k
+1 pt
1 Capture the moment
2 Upload and earn a point
3 Collect for a reward
My City Stories · Видео
Meet them
Four people you know — or at least they remind you of someone you know. Short video portraits of what a day looks like when you move with confidence. From the first coffee to the last meeting.
Confidence is Motion.
Ep. 01
Stoyan Vanchurov
BaristaStoyan is one of those people who enter the day quietly and calmly. Before opening the bar, he has a ritual — slow espresso, silence, preparation. He says his confidence comes from those 20 minutes.
„At 5:45 am, the world is just mine and the coffee."
Ep. 02
Lyudmila Slakoshki
Food blogger & tasterFrom coffee meetings to tastings, from shoots to events — Lyudmila is constantly on the move between roles and spaces. For her, confidence is knowing you can handle everything on the list.
„My life is a list of places I need to be — and I love it."
Ep. 03
Antoinette Pepe
Entrepreneur & motherFamily, business, workouts, social life — Antoinette juggles it all and doesn't apologize for it. Her story is about the determination to keep going, even when it's chaotic.
„Someday I'll figure out how I do it all. Today I just do it."
Ep. 04
Martin Dimitrov
ArchitectMartin is the type who sees buildings where others see streets. For him, movement in the city is a way to think — from the café to the site, from the drawing to reality.
„The best ideas come to me while walking between meetings."
4 video episodes · new one every two weeks
City Choices · Редакция
The small decisions
that make you more confident
articles · photo stories · micro texts
Stairs instead of escalator. Walk instead of taxi. New street instead of the usual route. These are stories about those moments when you choose to move your own way — and that's exactly what makes you more confident.
Photo story
I Took a Different Street and Found My Favorite Café
Sometimes it's enough to turn at the next intersection...
Micro text
5 Minutes of Walking Instead of 5 Minutes of Scrolling
Try it tomorrow — instead of opening Instagram...
Article
I Walked to Work for 28 Days
In rain and sun, with coffee in hand...
Photo story
Coffee from the Nearby Café: Why 200 Meters Matter
The best coffee is the one you reach on foot...
Micro text
3 Minutes of Morning Stretching — No Gym, No Excuses
You don't need a membership...
New content every week · articles, photo stories, micro texts
City Spots · Видео/Фото
The people who make your coffee
You know them by face, maybe by name. They are the people who keep the city's rhythm every morning — from the other side of the bar. Here are their stories.
Ep. 01
ул. Хан Аспарух 20
Dabov Specialty Coffee
Petar Dabov
„When you know what coffee you love, you know who you are."
Ep. 02
бул. Патриарх Евтимий 2
Café Motor
Iva Marinova
„Every morning is a chance to make someone's day better."
Ep. 03
ул. Цар Шишман 12
Chucky's Bakery & Coffee
Mila Todorova
„Bread and coffee — the two rhythms you need in the morning."
Ep. 04
ул. Доспат 18
The Workshop
Kalin Petrov
„People come here to think. Coffee just helps them."
Ep. 05
ул. Витоша 48
Baristo
Dimitar Stoev
„Every morning the city passes through us. And we give it coffee."
Ep. 06
ул. Съборна 9
Smith&Co
Ana Georgieva
„The details make the difference — in coffee and in the day."
6 episodes · new café every week
Podcast
Coffee
Talk
by Slow Made City
Residency by Rexona
Spotify Apple YouTube
Coffee Talk · Podcast
Stories you listen to on the go
A podcast about the people from this residency — their days, rituals and moments of confidence. Listen on the way to work, in the park or while making coffee.
Ep. 01
Stoyan: Before He Opens the Bar
What does a barista do at 5:45 am when the city is still asleep?...
Ep. 02
Lyudmila: The Day is a List, and She Loves It
Tastings, photos, meetings, transitions...
Ep. 03
Antoinette: Chaos is OK
Family, business, workouts...
Ep. 04
Martin: Ideas Come on Foot
An architect who thinks while walking...
Ep. 05
Sofia at 6 AM
No words. Just sounds...
Season partner
This is Rexona
Confidence is not something you put on — it's in the way you move. Rexona is with you in every small decision that gives you courage.
Win a prize from Decathlon — for people who love to move